This past week the HarperCollins folks had meetings and made decisions, and on Friday I received the copyedited manuscript for IN THE EVENT OF MY UNTIMELY DEMISE, my book. This is a milestone of some sort: the writing part is essentially over. I merely need to look at the copyeditor’s grammatical tweaks such as whom not who and suggestions like maybe lose the third paragraph. If I disagree with anything I can write “stet” in red pencil. That’s power.
I thought I was pretty good at grammar and spelling, but Christy the copyediting lady is magical. She sees everything.
The process of actually writing a book has been really interesting. I’ve learned things I never knew or thought much about. In fact, I think my next book should be titled BOOK: The Making of a Book. The book would be about the book itself. Pure genius.
First of all, I had no idea it took so long between signing the publishing contract and the book actually appearing on a store shelf. On average you’re talking 12-18 months, unless you’re pooping out something timely like a character assault on a politician or brainless fluff like WHAT TO EXPECT WHEN NICOLE RICHIE’S EXPECTING.
The length of time makes sense now though. Even when the book is written there are still weeks of editing to be done. Marketing has to be planned. Covers have to be designed. The book has to be promoted to the retailers. And once they have an idea how many they’ll be printing, the Harper Lumberjacks have to be dispatched to Canada to fell trees.
Another thing I learned during this whole endeavor was that the publisher has final say on the title, subtitle and cover art. This is a fairly standard item in the contract unless you’re a big-time author and can call the shots. For all other authors it means holding your breath and hoping for the best. It’s a frightening prospect, especially when I think back to all the advertising campaigns I worked on that were destroyed by well-meaning committees of people in suits. I’d have cried and cried and cried if they changed the title to something like WACKY DADDY TALEZ! but in the end they left it alone. I am very happy about that. Now all that’s left is the cover art. I wait patiently for JPEGs to arrive while I torture myself with worst-case scenarios: We thought it would be funny to have an angry mime holding a tangerine.
At any rate, with the creative stage nearing completion the next step is working on endorsements. This is the fun part – seeking out appropriate authors and celebrities to offer blurbs for the back cover. Things like:
“Sack’s instructional memoir to his son is a heartfelt comedic juggernaut that assaults the senses with the same ferocity as the Rangers at Pont du Hoc. I laughed, I cried, and my thumb was numbed with joy.”
More on blurb-seeking later.

Good luck on the blurb seeking (and the book). I’d advice against having any of your selected blurbists from trying to use your last name “cleverly” in their blurb (ex. This book provides a Sack full of laughs!).
I’m somewhat eagerly awaiting the book; perhaps I’ll check it out at the library.
As you may know, Glenn Beck is in post production of his book. Maybe you two could swap blurbs… although you two may not want to publish what the other has to say about one’s own book.
And, if they did change the title on you, you could always right in the first paragraph something like: the appropriate title of this book is: In the Event of My Untimely Demise please make the appropriate change on the front cover and spine, being careful not to write over “Brian Sack”. Thank you, and enjoy the rest of this book — I promise there are no other chores I will ask you to do.
I think it would be very fitting to have Glenn Beck grumble something on the back cover.
After all, you did help him plug his book.
I never knew the power that editorial and marketing had over a book.
Maybe a blurb by OJ Simpson on the back? “I didn’t kill Brian Sack, but if I wanted to, the preceding pages would be how I would do it and his advice to his son…”
Congratulations on the milestone… very much looking forward to the book!
I would be happy to provide a blurb although I expect the only reaction would be “who’s he?” (or worse) which would be counterproductive.
Hoping you can see your way clear to a stop in the Western NY area for the book tour (yes, I will “keep dreaming”).
How will they ever know if you just slip in:
“Certainly I’m proud of my own work, but I feel Brian Sack’s sole tome has real breadth” — Isaac Asimov
Congratulations, Brian. It will make a great Hanukkah gift.
I’d like to order 3000 advance copies…Who do I talk to?
[ Great! A HarperCollins rep should be standing outside your window. -B. ]
My publisher was remarkably willing to work with me on the cover art and title of my Ninja Burger Handbook. Then again this may have been due to the threat of ninja attack if they did not bend to my will.
How much will it retail for?
[ No idea at this juncture. I think that’s up to the crack team of price-setters. -B. ]
Thank you! Your blog is just what I needed to read right now…