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Schowalter's Exclamatory Marks

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©Brian Sack | Filed under: Marketing | 5 Comments | Email to a Friend
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Why does the exclamation point get all the attention???

Are you listening?????

and who the hell cares?????????

CAPS LOCK HAS CHUNKS OF EXCLAMATION POINTS IN ITS STOOL

Also used by eBay sellers (present company excluded) in conjunction with hyperbole such as:
"Rare!!!!!!"
"HARD TO FIND!!!!"
"Don't pass this up!!!!!!!"

How quickly we forget Schowalter's failed foray into the Interbang.

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